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Skin Magicians.(skin care methods)

Allure

| July 01, 2008 | Matlin, Jessica | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Jessica Matlin PHOTOGRAPHED BY WAYNE MASER

Behind the scenes of every skin-care ad, there's an expert who's fine-tuning the model's every pore. Here, the pros' best tricks.

Three little words in the English language make skin-care advertisers weak in the knees: "natural," "fresh," and "clean." A model who radiates those qualities is worth her weight in soapsuds. That's why a team is hired to moisturize, buff, massage, and highlight her face to perfection before and during a shoot.

Unlike in other beauty-advertisement photographs, there's nowhere to hide in a skin-care ad--no elongated lashes, richly pigmented lipsticks, or cool, ...

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