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Byline: Jessica Matlin PHOTOGRAPHED BY WAYNE MASER
Behind the scenes of every skin-care ad, there's an expert who's fine-tuning the model's every pore. Here, the pros' best tricks.
Three little words in the English language make skin-care advertisers weak in the knees: "natural," "fresh," and "clean." A model who radiates those qualities is worth her weight in soapsuds. That's why a team is hired to moisturize, buff, massage, and highlight her face to perfection before and during a shoot.
Unlike in other beauty-advertisement photographs, there's nowhere to hide in a skin-care ad--no elongated lashes, richly pigmented lipsticks, or cool, ...