Net connections: media companies make strategic partnerships with online social networks to gain market reach.(BUSINESS NEWS)

Publication: Black Enterprise

Publication Date: 01-JUL-08

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COPYRIGHT 2008 Earl G. Graves Publishing Co., Inc.

THE VALUE OF INTERNET-BASED SOCIAL NETWORKS appears to be on the rise as media companies recalculate strategies for delivering products to consumers, Recently, Byron Allen's company' Entertainment Studios Inc., formed a partnership with the online social network MySpace to become the single largest provider of video content to the...

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