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Adobe focuses on dynamic content.(NEWS: DIGITAL CINEMA)(Adobe Systems Inc.)

Computer Graphics World

| June 01, 2008 | COPYRIGHT 2008 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Adobe recently showcased new technologies and initiatives that are helping to drive innovation across dynamic media content creation, delivery, and playback. Adobe is spearheading an effort to begin defining an industrywide open file format for digital cinema files (planned to be called CinemaDNG) and delivering native support for the Sony XDCAM EX camera format in Adobe Premiere Pro CS3 software.

For capturing live audio and video to stream in real time to Adobe Flash Media Server or the Flash Video Streaming Service, Adobe is offering Flash Media Encoder 2.5 software as a free download. The company also is helping to bring intelligence to dynamic media through the incorporation of metadata into its professional video product line. To this end, Adobe Media Player is already featuring content from leading TV broadcasters and content publishers.

"Thanks to our partner ecosystem--from CDNs to plug-in vendors--Adobe technologies allow our customers to create content once, then seamlessly distribute and monetize that content across the widest possible array of playback environments," says Jim Guerard, vice president of Dynamic Media.

By automating ...

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