Please help spread the word: Pro-Life Perspective and Apple's iTunes.

Last June, we announced, with de-served fanfare, the launch of www.prolifeperspective.com, the online home of National Right to Life's daily five-minute radio program, Pro-Life Perspective. The web site was designed both as a vehicle to share the show with those pro-lifers who might not be able to hear the program on their local radio station and a one-stop shop for links to resource material for each episode.

In short, the web site provided us with a rudimentary way of podcasting Pro-Life Perspective.

For those unfamiliar with the term "podcasting," I'll refer back to my June 2007 article:

Podcasting is a term born of the increasingly popular iPod music player (Note: you do not need an iPod music player to take advantage of podcasting.)

Podcasting is simply a shorthand way of saying that you will be able to download episodes of Pro-Life Perspective directly to your computer and re-listen to them at your leisure. A secondary advantage is that if you have a digital music player, you can also transfer episodes from your computer to your music player and listen to us on the go.

Slowly, but surely, we continued to expand the www.prolifeperspective.com web site's reach. First, we have a weekly e-mail sent to listeners providing direct audio links for each episode, as well as resource links for the material discussed. (If you're not receiving the weekly e-mails, you can sign-up by sending an e-mail with "subscribe" in the subject line to producer@prolifeperspective.com or via the sign-up form on the web site.)

Next we re-designed and streamlined the web site and added an "RSS" feed. RSS stands for "really simple syndication" and is used by web sites to alert subscribers to web site updates or breaking news. Newer Internet browsing software contains built-in "feed readers" which track your RSS subscriptions. In our case, we provided show summaries and links to each episode.