Do not go it alone, use existing communications to boost enrollment.

Publication: Employee Benefit Adviser

Publication Date: 01-JUN-08

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Once an HR gatekeeper allows an adviser access to the workforce it is time to begin employee communication and education efforts.

Experts recommend advisers leverage the communication vehicles already in place by the client. It is also best to plant the seed as early as two months out from the enrollment period.

"When you sit down with a client for the first time you're trying to find out the best way to get this product out to employees," says Ty Bedenbaugh, account executive with Columbia, S.C.-based TPA, Planned Administrators Inc. "In meeting with the client you uncover...

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