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Best fabric softeners.(Trends)
It's winter, humidity is low in much of the U.S., and you know what that means: Static cling is invading dryers across the land. Conventional wisdom advises using fabricsoftener sheets to lessen static, but we found that overall, liquids reduced the static charge in a load of synthetic clothing slightly better than sheets did.
[ILLUSTRATION OMITTED]
Our tests of 12 liquids, eight sheets, a dryer ball and a reusable dryer cloth revealed one excellent product, Ultra Gain Joyful Expressions liquid, and debunked another piece of conventional wisdom: that softeners, especially liquids, leave towels far less absorbent.There's a trade-off, but the loss of absorbency was very noticeable with only Snuggle Concentrate and liquid Snuggle Exhilarations.Other findings:
* The main difference among products came in the ability to soften clothes. Some liquids were very good; the dryer sheets were so-so at best.
* Costs range from 2 cents per use to 26 cents, and some of the lower-priced products were very good.
* Method Softener Infused Dryer Cloth and Dryer Max Dryer Balls scored just fair overall.Testers said that laundry dried with them felt more scratchy or stiff than most.
* More detergents are being ...
- PROCTER & GAMBLE'S NEW ULTRA DOWNY BOTTLE CONTAINS 100 PERCENT POST-CONSUMER...
- Press release article from: PR Newswire January 13, 1993 700+ words
...the national introduction of its new Ultra Downy bottle -- the first and only colored...post-consumer recycled plastic. The Ultra Downy bottle, developed jointly with bottle...amp; Gamble will begin shipping new Ultra Downy bottles to retailers in February, creating...
- PROCTER & GAMBLE INTRODUCES A NEW GENERATION OF DOWNY; SMALLER BOTTLES MADE...
- Press release article from: PR Newswire June 17, 1992 700+ words
...today announced the national introduction of Ultra Downy and Ultra Downy Refill -- a new generation of product and packaging...material and are easier for consumers to use. Ultra Downy is the first concentrated fabric softener available...
- A soft and gentle makeover.(nonfoods NEWS)
- Magazine article from: Grocery Headquarters March 1, 2007 700+ words
Procter & Gamble is restaging its Ultra Downy brand and also introducing Ultra Downy Experientials. Officials at the Cincinnati-based company say the new Ultra Downy is more concentrated and provides consumers with greater...
- Concentrate packs more power: Package produces less solid waste
- Magazine article from: Food & Drug Packaging August 1, 1992 700+ words
BY LINDA JOSEPH CINCINNATI - New Ultra Downy and Ultra Downy Refill from Procter & Gamble Co. carry the...recycled (PCR) high-density polyethylene (HDPE). Ultra Downy appeared in June in the Northeastern United States with...
- Softener's solution to "hard times".(Category Update: Liquid Fabric...
- Magazine article from: Grocery Headquarters December 1, 2005 700+ words
...concentrated SKU's. IS BIGGER REALLY BETTER While products such as Ultra Downy[R] may cost shoppers a little more per bottle, they tend...category consumption: [GRAPHIC OMITTED] * Dosing Habit: Ultra Downy consumers may unknowingly switch between concentrated and...
- Softener's solution to "hard times".(Liquid Fabric Softeners: usage and growth...
- Magazine article from: MMR December 12, 2005 700+ words
...concentrated SKU's. IS BIGGER REALLY BETTER While products such as Ultra Downy[R] may cost shoppers a little more per bottle, they tend...in fact shrinking category consumption: * Dosing Habit: Ultra Downy consumers may unknowingly switch between concentrated and...
- Procter & Gamble Partners with The Limited(R) Reinforcing That Fashion and...
- Press release article from: PR Newswire February 23, 2009 700+ words
...conditioning products that helps keep clothes feeling soft and smelling fresh. Downy's family of liquid fabric softener includes: Ultra Downy, Downy with Febreze(R) Fresh Scent, Downy Pure Essentials(TM), Downy Experientials(TM), Downy Simple Pleasures...
- P&G to replace Bold and Lenor with premium line.(Procter & Gamble Co.)(Brief...
- Magazine article from: Marketing Week November 22, 2007 700+ words
...and Magnolia & Orange Blossom. P&G also launched premium versions of the concept in the US two months ago: Ultra Downy Pure Essentials, and Tide Pure Essentials. These are positioned to appeal to environmentally-conscious shoppers. There...
