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slumbering giant Stirs.
Byline: Tracey Caldwell
slumbering giant Stirs
Traditionally viewed as the quieter cousin of STM (science, technology and medicine), social sciences and humanities publishing has seen many changes in recent months. Journal publishers have had to face concerns about the impact of open access, and balance funding against the escalating cost of electronic and print journals in the STM sector. Meanwhile book publishers have been wrestling with the idea of books as content and coming up with new delivery models for e-books.
The rewards have been seen in the growth of the market and a huge increase in online access to social science and humanities publications, partly as a result of the heavy use of papers in teaching and learning, which some publishers are gearing up to address with content linked to VLEs (virtual learning environments).
The sector has adjusted to the changing landscape through mergers and acquisitions. Emerald Group snapped up parts of Elsevier's social sciences series and books programme, adding 200 book series and 300 books to the 200-strong Emerald journal portfolio. Chief executive John Peters described the acquisition as "strategic positioning" to consolidate its position in management research.
Elsevier is equally pleased with the deal. Jim Donohue, managing director of science and technology books at Elsevier, says it divested some of its social sciences books as its list was "a mile wide and an inch deep; we had 27 different topic areas".
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Source: HighBeam Research, slumbering giant Stirs.