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FT licence strategy comes good.(Financial Times )(Brief article)
FT licence strategy comes good
Kim Thomas
The Financial Times has released the new content licence that it announced last October. Since last month, only organisations with a direct deal with the paper can have access to its content.
So far, 280 organisations have entered into direct customer agreements. The FT has also made separate agreements with 12 news aggregators, which are licensed to provide unlimited access to FT content for organisations with a direct agreement.
LexisNexis, Factiva and Alacra are among the 12, and the FT is in talks with several other aggregators.
Caspar de Bono, B2B managing director at the FT, said he was pleased with the take-up of the licences: "Sales that come as a result of these new licences are equal to what we used to get under the direct model; from a financial point of view the transition is working. One of the reasons we made the change is we felt we weren't getting fair value ...
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Source: HighBeam Research, FT licence strategy comes good.(Financial Times )(Brief article)