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Is all that internet activity helping destroy the planet?(Viewpoint essay)
Byline: David Tebbutt
Is all that internet activity helping destroy the planet?
Calculating carbon footprints has got to be one of the hardest jobs in the world. Carbon release has become the prime measure of our environmental unfriendliness and, like it or not, we're going to be punished for it.
Hold on, what am I talking about? We're already being punished for it.
I tried to find a low carbon car for me and my wife. But for personal reasons I won't go into here, we ended up with one that squirts out 139g/km. It was the only car that matched our needs (and our budget) and it put us well above the 120g/km ceiling that the powers-that-be would prefer us to use. Still, we use the Tube a lot.
Whichever way you turn these days, you run into uncomfortable environmental equations. Is it better to work from home or from the office? Home working offers a better lifestyle as well as lower fuel consumption from fewer commutes and less office space. But what if no-one's usually at home? You're then using the heating, lights, space, equipment, toaster...
I guess all these things can be worked out but what about a lot of supposedly free things on the internet? What about an avatar in Second Life? A few years ago, Nicholas Carr calculated that one avatar had the same carbon footprint as the average Brazilian.
- Cerberian Helps Companies Manage Bandwidth with Powerful Internet Activity...
- Press release article from: Business Wire August 14, 2001 700+ words
...demonstrates the full range of Internet activity reporting capabilities of...measuring and reporting Internet activity and the impact it can have...Easy-to-Understand Internet Activity Reporting "As companies...
- Convergence Lab Links TV and Internet Activity; First Consumer Lab from Nielsen...
- Press release article from: Business Wire January 11, 2001 700+ words
...electronically measure television viewing and Internet activity as they occur in the same sample...measurement by Nielsen Media Research. Internet activity -- including usage, on-line buying...the same methodology used to track Internet activity in household and workplace panels...
- OPA March 2005 Internet Activity Index: Content Registers Largest Gains in...
- Press release article from: Business Wire April 18, 2005 700+ words
...Association (OPA) today released the Internet Activity Index (IAI) for March 2005. The data...over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage...
- Medieval Times Chooses Stellar IM to Proactively Monitor and Identify...
- Press release article from: Business Wire April 7, 2005 700+ words
...report and alert upon employee Internet activity within their organization. Medieval...mail when inappropriate employee Internet activity occurs. Stellar Alert Notification...unable to pinpoint inappropriate Internet activity or decipher who was responsible for...
- OPA December 2004 Internet Activity Index: Holiday Shopping Leads to Commerce...
- Press release article from: Business Wire January 13, 2005 700+ words
...Association (OPA) today released the Internet Activity Index (IAI) for December 2004. Indicative...over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage...
- Online Publishers Association Launches Internet Activity Index in Connection...
- Press release article from: Business Wire August 26, 2004 700+ words
...announced today the launch of the Internet Activity Index (IAI), a new way of looking...respectively, in May 2004. The Internet Activity Index was launched in connection...Zimbalist. "We hope the addition of the Internet Activity Index will serve as another valuable...
- OPA Expands its Internet Activity Index with 'Community' Category.
- Press release article from: PR Newswire March 3, 2008 700+ words
...has added a Community category to its Internet Activity Index (IAI). The OPA also released...historically been provided. About the OPA Internet Activity Index The OPA's Internet Activity Index is derived from a categorization...
- Online Publishers Association's Internet Activity Index October 2004 Data:...
- Press release article from: Business Wire November 18, 2004 700+ words
...Association (OPA) today released the Internet Activity Index (IAI) for October 2004...redesign of the Yahoo! site." The Internet Activity Index is based on the proprietary...offerings. The full results of the Internet Activity Index, along with historical data...
- Content Gains Greatest Share of Time Spent Online in June, According to Online...
- Press release article from: Business Wire July 20, 2005 700+ words
...Association (OPA) today released the Internet Activity Index (IAI) for June 2005. The data...over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage...
- Stellar Technologies Releases Enhanced Historical Search Capabilities for...
- Press release article from: Business Wire October 6, 2004 700+ words
...detailed information for employee Internet activity for Web browsing and Instant Messaging...search capabilities for employee Internet activity. We are pleased to now provide a...information including the employee's Internet activity that occurred prior to and immediately...
Source: HighBeam Research, Is all that internet activity helping destroy the planet?(Viewpoint...