Crazy English.(Li Yang Crazy English)

Accompanied by his photographer and his personal assistant, Li Yang stepped into a Beijing classroom and shouted, "Hello, everyone!" The students applauded. Li, the founder, head teacher, and editor-in-chief of Li Yang Crazy English, wore a dove-gray turtleneck and a black car coat. His hair was set off by a faint silver streak. It was January, and Day Five of China's first official English-language intensive-training camp for volunteers to the 2008 Summer Olympics, and Li was making the rounds. The classes were part of a campaign that is more ambitious than anything previous Olympic host cities have attempted. China intends to teach itself as much English as possible by the time the guests arrive, and Li has been brought in by the Beijing Organizing Committee to make that happen. He is China's Elvis of English, perhaps the world's only language teacher known to bring students to tears of excitement. He has built an empire out of his country's deepening devotion to a language it once derided as the tongue of barbarians and capitalists. His philosophy, captured by one of his many slogans, is flamboyantly patriotic: "Conquer English to Make China Stronger!"

Li peered at the students and called them to their feet. They were doctors in their thirties and forties, handpicked by the city's hospitals to work at the Games. If foreign fans and coaches get sick, these are the doctors they will see. But, like millions of English learners in China, the doctors have little confidence speaking this language that they have spent years studying by textbook. Li, who is thirty-eight, has made his name on an E.S.L. technique that one Chinese newspaper called English as a Shouted Language. Shouting, Li argues, is the way to unleash your "international muscles." Shouting is the foreign-language secret that just might change your life.

Li stood before the students, his right arm raised in the manner of a tent revivalist, and launched them into English at the top of their lungs. "I!" he thundered. "I!" they thundered back.

"Would!"

"Would!"

"Like!"

"Like!"