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Analysis: Don't look back in anger.
In April 2006, C&IT followed the exploits of Simon Ashley as he left a leading agency and launched his own start-up. Two years on, he offers C&IT readers ten tips to avoid failing.
Two years ago on 1 April 2006, I started Side-A, ostensibly another bespoke/niche events management agency, with some graphic design on the side. In a bid for PR, I persuaded C&IT to feature us in a series called 'Diary of a start-up', the idea being that I could explore some of the problems faced when starting your own agency.
We started out with a blank contact book and the (seemingly) obvious place to start were sectors I had been working with for the past eight years (blue chip, automotive, FMCG, IT and finance). However, I had spectacularly underestimated the credentials needed to open these doors Now any publicity is good publicity but, in retrospect, showcasing …
