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TAIWAN AIMS TO TAKE LION'S SHARE OF GLOBAL HIGH-END BICYCLE MARKET.(Industry overview)

AsiaPulse News

| May 01, 2008 | COPYRIGHT 2008 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

TAIPEI, May 1 Asia Pulse - Taiwan is projected to capture 60 per cent of the world's market for expensive bicycles by 2012, a 240 per cent expansion within a five-year period, said the Ministry of Economic Affairs (MOEA) Wednesday.

At present Taiwan possessed about 25 per cent of the global market for high-end bikes, selling 2.5 million of the 5.3 million total units exported worldwide, said Tseng Farn-hann, a senior official of the MOEA's Industrial Development Bureau (IDB).

"By 2012, we plan to capture 60 per cent of the market by boosting all of our bike makers into high-end ones,Tseng noted.

At the beginning the 21th century, Taiwan's bicycle manufacturers have either moved operations to China or shut down due to competition from the mainland in the low-end bicycle market.

To survive, Taiwanese bike manufacturers have steadily switched to making upscale bikes, which cost around US$250 or more.

This has helped upgrade Taiwan's once-ailing bicycle industry.

The industry has also launched A-Team, a non-profit organization made up of 11 local bike makers, to incorporate advanced car ...

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