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Seen the ad? Check out the facts.(Have You Heard?)
As a kid, I was captivated by comic-book ads for model airplanes that promised "all the thrills of real jet flight."A few years later, I was only slightly more skeptical about the exercise programs that would transform me from a sand-in-my-face weakling to a buff beach bum.
But there's no fooling CONSUMER REPORTS.Throughout our 72-year history, we've been dissecting advertising claims and helping readers like you learn the facts so that you don't get snookered by the hype.This month, we test whether the exercise gadgets you see on TV can really give you the physique of your dreams. (Turns out, not so much; without also changing your diet, it could take from one to nine months to lose a single pound.)
A NEW FOCUS ON DRUG ADS
On our Web site, our new CONSUMER REPORTS AdWatch takes the form of video commentary we've produced to help the public parse prescription-drug TV commercials. They're at www.ConsumerReports.org/health.
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Nothing has had a more startling effect on the demand for a product, or more serious consequences, than direct-to-consumer drug ads. Our first AdWatch video examines a commercial for Requip, a drug approved for Restless Legs Syndrome. When drug trials showed that Requip, a Parkinson's medication, could also calm some fidgety legs, RLS streaked across ...
- Drug ads in the crosshairs. (Editor's Picks).
- Magazine article from: Pharmaceutical Processing Auerbach, Michael January 1, 2003 700+ words
Whether or not you are fan of Consumer Reports their article "Free rein for drug ads" in the February 2003 issue offers up some interesting...drug manufacturers about false or misleading drug ads has dropped dramatically, from more than 100...
- EXAMINE DRUG ADS WITH CAUTION.(LIFE & LEISURE)
- Newspaper article from: Albany Times Union (Albany, NY) August 17, 1996 700+ words
Byline: FROM CONSUMER REPORTS The sorts of ads for...consumer. Here's what Consumer Reports' panel of experts...loosened. Prescription-drug ads can play a useful...have you believe. Consumer Reports appears Saturday.
- Drug ads provide a mixed blessing; But consumers do go to doctor.(NATION)
- Newspaper article from: The Washington Times April 30, 2004 700+ words
...lifted its moratorium on televised drug ads, allowing drug companies to broadcast...false drug promotions last year, Consumer Reports found 230 instances of incorrect...the Kaiser Family Foundation said drug ads taught them "nothing" about their...
- Drug ads survive.(COMMERCIAL ALERT)(new law prohibits pharmaceutical industry's...
- Magazine article from: Multinational Monitor Wedekind, Jennifer March 1, 2007 700+ words
...We don't know, and we won't know, how truly safe a drug is until it's been used in millions of people," says Consumer Reports analyst Bill Vaughan. "The real testing of these drugs takes place after a pill hits the market and that's why the...
- Tune Out Those Drug Ads
- Newspaper article from: The Washington Post October 6, 2009 700+ words
...internal medicine at the University of California at Davis, who has written about the effect of ads on doctors and patients. Consumer Reports reviewed drugs that have been heavily marketed lately for three conditions. For each condition, drugs can be a boon when...
- Consumer Reports Survey: Patients and Doctors Disagree on Some Essential Issues.
- Press release article from: PR Newswire January 9, 2007 700+ words
...surveys conducted by Consumer Reports National Research Center...role of prescription drug ads in the exam room...the February issue of Consumer Reports. Among the survey...about. * Ignoring drug ads. Forty percent of...
- Consumer Reports Health News.
- Newspaper article from: Cancer Weekly September 29, 2009 700+ words
...pharmaceutical giant GlaxoSmithKline. Consumer Reports Health urges consumers to think...better information for consumers. Drug ads sometimes play down or omit information...clear: no one! That's because Consumer Reports doesn't accept advertising...
- Consumer Reports Health News
- Newspaper article from: U.S. Newswire September 16, 2009 700+ words
...pharmaceutical giant GlaxoSmithKline. Consumer Reports Healthurges consumers to think...better information for consumers. Drug ads sometimes play down or omit information...CER). As noted in a recent Consumer Reports Healthblog (http://blogs...
