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Business beguiled by collaboration.
Byline: David Braun
Business beguiled by collaboration
' opinion
Many tools are now available under the social media banner. Most are cheap and readily accessible; some, like Facebook and MySpace, allow groups of individuals to exchange all sorts of information including, or even consisting entirely of, information about themselves. YouTube lets them add their own videos: everyone can now be on TV.
Teenagers, or "screenagers" as they have been dubbed, have taken readily
to social networking's open and sharing character, but the notion of collaboration has spread to the corporate community. As information turns digital, so organisations and departments are starting to come out of their silos.
Attitudes are changing, too. The managerial style of the 1990s is facing a challenge from newer ideas and what may look like a waste of time within one organisational culture is real work when looked at within another.
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Source: HighBeam Research, Business beguiled by collaboration.