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Net behaviour advertising system i?1/2illegali?1/2.
Byline: Laura Smith
Net behaviour advertising
system 'illegal'
Laura Smith
Britain's leading internet thinktank has raised questions over the legality of the technology used by Phorm, one of a growing number of behavioural advertising companies.
The Foundation for Information Policy Research (FIPR), which monitors the impact of IT on privacy, has sent an open letter to the Information Commissioner setting out its concerns.
Phorm's platform tracks the behaviour of internet users to generate adverts tailored to their interests on websites signed up to its technology.
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Source: HighBeam Research, Net behaviour advertising system i?1/2illegali?1/2.