Gaylord Entertainment Co. at JPMorgan Gaming, Lodging & Restaurants Conference - Final.

Original Source: FD (FAIR DISCLOSURE) WIRE

UNIDENTIFIED PARTICIPANT: Good afternoon, again. It's my pleasure to have Gaylord Entertainment with us today. With us, we have Mark Fioravanti, and Mr. Fioravanti is the Senior Vice President and Treasurer.

MARK FIORAVANTI, SVP AND TREASURER, GAYLORD ENTERTAINMENT CO.: Good afternoon. Appreciate you hanging around this afternoon to attend the presentation today. We've got about 25 minutes, so we'll get cracking -- Safe Harbor disclosure statements.

For those of you who aren't familiar with Gaylord Entertainment, we are a hospitality company and we are focused primarily on the large, medium convention business. Our hotel company today is made up of three large hotels from about 1,500 to about 2,800 rooms with a large complement of meeting space. And we'll talk about the product in a moment.

We also have a new project that actually opens this Saturday in Washington D.C., the Gaylord National. And I've got a few recent pictures of that that I'll take you through.

In addition to our hotel business, we also are stewards of the Grand Ole Opry. The Opry is an icon in country music and is the longest running radio show in the world. It's important for us culturally but also it's a packaging opportunity for us to drive tourism into our Nashville property, Opryland, and we do a lot of packaging with that product, with our hotel.

Our business is really based on a few unique and distinct characteristics that really define what our brand is. The first is our product offering, both -- we're being focused on the large meetings business, both from a physical standpoint as well as service. We've developed very strong brand recognition within the meeting planner community, which is the intermediary who ultimately makes the purchase decision for where meetings will take place. It is a very distinct customer segment. And there's some unique -- very unique characteristics that create some very interesting strengths in our business, that we'll take you through.

And then what we found is, is that with our growing network and the strong brand recognition that we've developed, we have a lot of unmet demand. So, some great growth opportunities, and we'll take you through a few of those in a few moments.

Just first starting with facilities. These are purpose-built facilities for large meetings, both in terms of physically how they're constructed, and then from a service perspective, the services that we offer in a way that we configure our services to benefit the meeting planner as well as the meeting attendee.

Just a few shots here -- the shot in the upper left is the Gaylord Palms. It's a 1,500 room hotel in Orlando, Florida with 400,000 square feet of meeting space, just to give you a sense of the scope and scale of these projects. The upper right hand picture is the Osceola Ballroom. At the Palms, that's a ballroom that …