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Internet elevator heads for a higher consciousness.
Byline: David Tebbutt
Internet elevator heads for a higher consciousness
A lot of what we see going on in the social web reflects the pyramid climbing first articulated by psychologist Abraham Maslow as a "hierarchy of needs".
The essence of Maslow's theory is that humans must satisfy certain needs before they can go to the next level. We need to be able to breathe before we think about safety. We need to feel safe before we can think about belonging. We need to belong before we can think about making our mark. And we need to get through that before we are free to achieve our true potential; Maslow referred to this final level as self-actualisation.
Using Maslow's model, we can say that software used to sit at the second level. The arrival of the internet meant that "belonging" could be addressed.
Recently, we've seen an explosion of people trying to make their mark: bloggers, Twitterers, Facebookers, podcasters, videocasters and so on are all blasting away.
No doubt the top level has been reached by a minority who have dumped their egos and gone for self-actualisation.
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Source: HighBeam Research, Internet elevator heads for a higher consciousness.