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Drugs with the highest direct-to-consumer advertising spending, 2000. (Vital Signs).
VITAL SIGNS
Drugs With the Highest Direct-to-Consumer Advertising Spending, 2000
% of DTC Spending % of Sales
Drug Condition For All Drugs * For All Drugs **
Vioxx Arthritis 7.1 1.2
Prilosec Acid reflux 4.8 3.1
Claritin Allergy 4.4 1.5
Paxil Depression 4.1 1.4
Zocor High ...
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