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Microsoft moves to get back in game.
Byline: tcaldwell
Microsoft moves to get back in game
' analysis
The manoeuvrings of the internet giants have sent shockwaves through an information community aware that a deal between Microsoft and Yahoo will have a huge impact on search. As Yahoo again turned down a Microsoft offer to buy it A- this time for more than $40bn A- and announced it was continuing to "evaluate its options", reports started to circulate about a possible rival deal between the search company and News Corporation.
With the investment community piling into the fray looking for profits, the future for search looks uncertain for some time to come.
Google maintains its dominance in search, with 62.4% of world market share in December, according to Comscore, while Yahoo and Microsoft have 12.8% and 2.9% of the market respectively. And it's not just Google that Microsoft has to fear. With a 5.2% share, the Chinese search contender Baidu.com also represents serious competition for Microsoft.
Information professionals hope that any market consolidation will lead to improvements in search facilities. Scott Vine, senior information officer at law firm Clifford Chance, said: "I think if the consolidation can give Google real competition, then it may force all parties to up their game in search and other online offerings."
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Source: HighBeam Research, Microsoft moves to get back in game.