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Wine great values.(best gifts)(Product/service evaluation)
Merlot
Our Ratings of merlot, still one of the biggest-selling red wines, serve to bust two persistent myths about buying everyday wines. The first myth is that vintage matters much for bottles in the $20-and-under price range. Several of our recommended Quick Picks, including Yellow Tail and Bogle, have been repeat high performers in our tests over the years, illustrating their typical dependability.
The other myth is that you need to spend a lot of money to get a good wine. All of our Quick Picks are CR Best Buys, exceptional values that cost $10 or so a bottle. Notice that some $20 and $30 merlots scored comparably to the bargain bottles, or even ...
- [yellow tail](R) Tells Consumers 'Tails, You Win'.
- Press release article from: PR Newswire October 17, 2007 700+ words
...YORK, Oct. 17 /PRNewswire/ -- [yellow tail](R), America's number one imported...The ads, incorporating the new [yellow tail] tag line "Tails, you win," is...created to feature a giant swinging yellow tail to typify the wine brand. The second...
- Campaigns: Yellow Tail puts extra sparkle in the launch of its rose...
- Magazine article from: PR Week (US) January 26, 2009 700+ words
...Sparkling was a relatively small category (for Yellow Tail), especially in the US,' says Francois Magnant, brand manager for Yellow Tail Reserve and Sparkling. STRATEGY To resonate with Yellow Tail's key demographic of Baby Boomers, the...
- Yellow Tail; Lily Volpe.(markets)(Brief Article)
- Magazine article from: Advertising Age Cuneo, Alice Z. November 7, 2005 700+ words
...hop right over several of them. The Yellow Tail brand has gone from zero to more than...36, senior brand manager, seeded Yellow Tail as a discovery brand spread primarily...more recent efforts had fun with the yellow tail logo. Print ads created by Cramer...
- Yellow Tail.
- Magazine article from: StateWays September 1, 2001 700+ words
...Sons is now nationally distributing Yellow Tail wines, from Casella Wines of Australia. (Yellow Tail is a common name for one of the more...in Australia, the company says.) Yellow Tail Shiraz and Chardonnay are both available...
- Yellow Tail has released two new wines, Reserve Cabernet Sauvignon and Reserve...
- Magazine article from: StateWays May 1, 2005 700+ words
Yellow Tail has released two new wines, Reserve Cabernet Sauvignon and Reserve Merlot...Reserve wines offer the same easy-drinking, fruit-forward style of Yellow Tail wines, the company says, but with a higher degree of complexity on...
- Yellow Tail has released two new wines, Reserve Cabernet Sauvignon and Reserve...
- Magazine article from: Beverage Dynamics May 1, 2005 700+ words
Yellow Tail has released two new wines, Reserve Cabernet Sauvignon and Reserve Merlot...Reserve wines offer the same easy-drinking, fruit-forward style of Yellow Tail wines, the company says, but with a higher degree of complexity on...
- IN BRIEF: Yellow Tail experiential marketing campaign.(Jack Morton...
- Magazine article from: Marketing Week June 12, 2008 700+ words
Jack Morton Worldwide, the experiential marketing agency, will create an experiential marketing campaign with Australian wine company Casella Wine to introduce the Yellow Tail wine brand to the UK this summer. Copyright: Centaur Communications Ltd. and licensors
- W.J. Deutsch & Sons, importer and marketer wines such as Yellow Tail, Georges...
- Magazine article from: Beverage Dynamics July 1, 2008 700+ words
W.J. Deutsch & Sons, importer and marketer wines such as Yellow Tail, Georges Duboeuf and Kunde Estate Winery and Vineyards, announced that owners Bill and Peter Deutsch have become significant...