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COPYRIGHT 2008 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com
Byline: Tony Dokoupil
Every Super Bowl loser leaves piles of suddenly worthless merchandise in its wake, but the tease of the New England Patriots' perfect season produced unusual extremes. Nike and Reebok each sunk several hundred thousand dollars into stillborn commercials pegged to a Pats win, while team owner...
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