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Metaphors extend our capacity to communicate. They put us in touch with images and the feelings behind them. Metaphors are so much a part of our language that most of the time we aren't even aware of them. When we're not paying attention, metaphors send subliminal messages that shape our view of reality.
Women's use of metaphors is the dissertation focus for Trena Anastasia in the interdisciplinary studies PhD program at Colorado State University. She studies with Dr. Carole Makela and specializes in Women's Studies, speech communication and higher education leadership. With a background in consumer science, print media and marketing, she's attuned to the power of words--especially words that convey an image.
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The power of the metaphor
Figurative language such as metaphor links the ideas we're expressing with pictures in our minds. It connects with our past experiences or those we share with others. In other words, metaphors carry intentional or hidden messages, with root meanings that stem from past experience.
Expressing ideas in metaphor makes them easier to remember. It also gives them a spin that shapes readers' or listeners' attitudes. Understanding metaphors improves communication and breaks down cultural barriers.
Common metaphors grow out of a particular culture, then spread. You don't need to play ball for an idea to be off base or even out in left field. You don't need to have served in the Navy to cut and run or be at loose ends. We learn these terms from the voices we hear: friends, family members and people in positions of power.