Exporting growth strategies: to successfully recruit agents and customers in India and China, U.S. insurers must adapt their domestic strategies.(Life: New Markets)(Brief article)

Publication: Best's Review

Publication Date: 01-FEB-08

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COPYRIGHT 2008 A.M. Best Company, Inc.

An international gold rush is under way in several key developing nations, where literally millions of households are reaching threshold income levels that invite long-term financial planning, including life insurance,

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And U.S. insurers are in the thick of the action, with most of the major U.S. players...

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