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The Fairtrade Towns movement that began in the U.K. as a grass roots project in 2000 has spread throughout the world. More than 400 towns worldwide declare themselves part of the Fairtrade market, including more than 3,000 Caribbean banana farmers.
Fairtrade promises a minimum price that covers the cost of sustainable production, regardless of market prices, with an extra premium invested in social or economic development projects. For the consumer, the item received is produced with the highest ethical and social standards, respecting the environment. …