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social computing without tears.
Byline: David Tebutt
social computing without tears
A few months ago the IWR blog carried a post about nasty goings-on at a social software service. It had asked users for their email address and password so that it could reveal who in their address book was also using the service. A lot of people who should have known better duly handed over their details. Having been told who the overlapping users were, they were then outraged to find that the company promptly spammed everyone else in their address books.
This story brings home the point that not everyone in the social networking space is friendly. And, given the pressures for social networking activities to be allowed inside companies, the IT department, and anyone else involved, needs to go into this with their eyes open.
The traditional IT approach of "just say no" may seem justified when it comes to protecting the company from risk, but it is incredibly short-sighted. If an organisation can gain benefits from social networking, then IT should be right in there examining the options and helping to arrive at the correct strategic and technical decisions. This article will concentrate on social computing behind the firewall and how the user community and the IT department can work harmoniously.
two-way web
Enterprise social computing is the best phrase to describe what we're talking about here: connecting and collaborating activities within an organisation that are supported by IT. Such initiatives may include blogs, wikis, instant messaging, tagging, linking, searching, RSS, mashups, widgets and many other things, all of which have been covered in IWR and its blog over the past few years. And, of course, the hard to pin down but you know it when you see it phenomenon of Web 2.0. This is sometimes called the two-way web because it is snappy, responsive and designed for user participation.
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Source: HighBeam Research, social computing without tears.