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GSKCH PLANS TO INTRODUCE GLOBAL BRANDS INTO INDIA.

AsiaPulse News

| February 01, 2008 | COPYRIGHT 2008 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

NEW DELHI, Feb 1 Asia Pulse - GlaxoSmithKline Consumer Healthcare (GSKCH) on Friday said it plans to introduce some of its global brands, including toothpaste Sensodyne, into India in the next three years to strengthen its position in the health and nutrition market here.

The company also announced its foray into the fast growing specialist nutrition category.

"Ours is a three-pronged strategy to grow in India. While we will continue to grow the flagship product Horlicks into a mega brand concept, we will also be bringing global brands in India and roll out speciality nutrition products," GSKCH managing director Zubair Ahmed said here.

He said GSKCH would be adding more variety to its Rs 10-billion (US$254 million) brand Horlicks, like the ...

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