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The Clock's Running-Out On Super Bowl Beer Ads.

PR Newswire

| January 30, 2008 | COPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Marin Institute Demands the NFL and A-B Stop Advertising Alcohol to Kids

SAN RAFAEL, Calif., Jan. 30 /PRNewswire/ -- Marin Institute, the alcohol industry watchdog, is demanding that National Football League (NFL) commissioner Roger Goodell, and August Bush IV, CEO of Anheuser-Bush (A-B), stop advertising and marketing beer during the Super Bowl, a sporting event known to reach millions of young viewers.

"Kids tuning in to see a great football game are saturated with funny commercials glorifying beer drinking. What the NFL claims is wholesome family-friendly entertainment is actually helping to fuel an epidemic of underage alcohol abuse across the US," said…

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Source: HighBeam Research, The Clock's Running-Out On Super Bowl Beer Ads.

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