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Marin Institute Demands the NFL and A-B Stop Advertising Alcohol to Kids
SAN RAFAEL, Calif., Jan. 30 /PRNewswire/ -- Marin Institute, the alcohol industry watchdog, is demanding that National Football League (NFL) commissioner Roger Goodell, and August Bush IV, CEO of Anheuser-Bush (A-B), stop advertising and marketing beer during the Super Bowl, a sporting event known to reach millions of young viewers.
"Kids tuning in to see a great football game are saturated with funny commercials glorifying beer drinking. What the NFL claims is wholesome family-friendly entertainment is actually helping to fuel an epidemic of underage alcohol abuse across the US," said…
Source: HighBeam Research, The Clock's Running-Out On Super Bowl Beer Ads.