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Dial-a-Rabbi.(The Talk of the Town)(Aish HaTorah)

The New Yorker

| December 17, 2007 | Widdicombe, Lizzie | COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Rabbi Stuart Shiff, one of six New York rabbis employed by Aish HaTorah, a nonprofit Jewish-education organization, carries two pieces of equipment: a BlackBerry and a book of the Torah. Weekdays, he treks to businesses around the city on behalf of Aish's Executive Learning Program--for a voluntary donation (average: ten thousand dollars), bosses who are too busy to go to shul can have a rabbi meet them at the office. "Studying the Torah took my mind off the stress," Lisa Shalett, the C.E.O. of Sanford Bernstein, says in an Aish brochure.

"What this program does is it blows away all the excuses," Shiff explained recently, in one of Aish's conference rooms in midtown. "We have almost a postal carrier's motto: nothing stops us." It was 9:30 A.M. on the day before Hanukkah, and Shiff--who was wearing a black velvet yarmulke--had a meeting with Seth Horowitz, the former chief executive of Everlast, the boxing-supply company (which he had just sold for a reported hundred and sixty-eight million dollars). Horowitz, who is thirty-one, started studying with Shiff eighteen months ago. "I just needed to talk to someone," he said, turning off his iPhone. "I've gained so much knowledge. This is the beauty of the program--the rabbi comes to your office, you discuss the Torah, and you talk about life."

They had been reading Genesis 37, where Jacob arrives with his sons in Canaan. " 'Jacob settled in the land of his father's sojournings,' " Shiff read. "Now, there's an interesting extrapolation in the rabbinic commentary. It says vayeshev--that Jacob wanted to dwell. The extrapolation is that he wanted to have a life of ease. He didn't want to have pressure or issues." Then disaster happens: Joseph, Jacob's favorite son, is sold as a slave into Egypt. "It's a very strange thing here," Shiff said. "All Jacob wanted was some peace and quiet. What's so wrong with that?"

Horowitz leaned back in a swivel chair. "It's kind of the opposite of what we're here for? Free will? Our opportunity to choose between good and bad?"

Shiff's exegesis abounded with business-world metaphors: in prison in Egypt, Joseph mistakenly puts "all his trust in his network," but he later rises to become "like the vice-president" of a company. Shiff had an appointment at eleven, at ...

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