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news page 6.
Byline: Tracey Caldwell
Cambridge University Press (CUP), University College London (UCL) and content provider MyiLibrary have got together to put textbooks online in a pilot project to measure usage.
Aviva Weinstein, senior marketing manager for MyiLibrary, said: "We were interested in tracking usage in the student environment, not just across reference materials but also textbooks. Generally speaking, publishers have been careful about putting textbooks online, but CUP has made 50 titles available for this pilot.
Weinstein added that the project was not just about uptake, but about what pages students were looking at, how long they were staying on each page, and their locations.
"Tracking student behaviour helps libraries make buying decisions," said Weinstein. "One of the benefits of e-books for publishers is they can see how popular some titles are and produce licences for titles individually.
"We are constantly exploring new business models with publishers. It is in their interest to ensure their profits are not eroded through electronic delivery, so we work closely to identify what the models are. On textbooks, it is very early days." ...
- Students Purchasing More Textbooks Online.
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...in 2004. "We have been tracking students' purchase of textbooks online since 1998 and have seen it grow significantly. Price...textbook and more. When asked why they chose to shop for textbooks online, 61% of students shared that price was their determining...
- efollett.com Announces Enhanced Site Design -- the Smartest Place to Buy...
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...Therefore, in addition to offering the easiest way to order textbooks online, we are making it easier for students to purchase the...college textbooks. Recently named the smartest place to buy textbooks online by Yahoo Internet Life Magazine, efollett.com offers...
- Greenfield Online Study Reveals Digital Music Is a Hit on College Campuses;...
- Press release article from: PR Newswire May 17, 2000 700+ words
...University Bookstores Nearly half of the college students surveyed have purchased textbooks online. The most popular sites for purchasing textbooks online are: Site % Purchased amazon.com 14% varsitybooks.com 11% barnesandnoble.com...
- Buying Textbooks Online Not Always Most Convenient Option
- Newspaper article from: U.S. Newswire July 14, 2009 700+ words
...busted!Purchasing textbooks from an online retailer is NOT always more convenient. Next week. . . MYTH #2:Buying textbooks online is always safe. About NACS Headquartered in Oberlin, Ohio, the National Association of College Stores (NACS) is the...
- ican to Offer Infectious Disease Textbooks Online.
- Press release article from: PR Newswire April 18, 2000 700+ words
...established this agreement with Lippincott, Williams & Wilkins," said Osterholm. "Not only will having these textbooks online add tremendous value to our Web site, making it an essential component of any health care provider's infection control...
- efollett.com Named the 'Smartest Place To Buy Textbooks Online' By Yahoo...
- Press release article from: PR Newswire April 21, 1999 700+ words
...textbooks via the Internet, today announced that Yahoo! Internet Life named efollett.com the "smartest place to buy textbooks online" in its May issue. "efollett.com is the online retailer of choice because it offers the lowest prices and the most...
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- Press release article from: PR Newswire August 16, 1999 700+ words
...provider for the Gen-Y college market. BIGWORDS offers college students the opportunity to buy and sell new or used textbooks online at a savings up to 40 percent off, providing a highly specialized textbook delivery service tailored to their particular...
- Buying Textbooks Online Not Always Most Convenient Option.
- Newspaper article from: Science Letter July 28, 2009 700+ words
With the economy in turmoil, students are worrying more than ever about paying for their college textbooks. To complicate this already tough situation, inaccurate information about purchasing textbooks from a college store floods the media with many misleading claims. With a series of four
Source: HighBeam Research, news page 6.