INDIA'S MAHINDRA & MAHINDRA RECEIVED 2007 FROST & SULLIVAN AWARD.

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(BW)(FROST-&-SULLIV/MAHINDRA) Mahindra & Mahindra Ltd. (Mahindra Powerol Business) Received the 2007 Frost & Sullivan India Genset Industry Excellence Voice of Customer Award for Most Preferred Brand in Telecom (Cell-sites) Segment

Telecommunications Writers

MUMBAI, India (BUSINESS WIRE) - Dec 26, 2007 - Mahindra & Mahindra Ltd. (Mahindra Powerol Business) received the Frost & Sullivan India Genset Industry Excellence Voice of Customer Award for the Most Preferred Brand in Telecom (Cell-sites) segment, 2007 at the recently held Voice of Customers Industry Excellence Awards in the Indian Automation and Gensets market, the first of its kind for the industry in India.

Based on detailed end-user research and customer feedback on various parameters, 10 award titles were presented to companies in recognition for their pioneering efforts with regard to their product lines, innovative distribution strategies, customer service and support par excellence, outstanding contribution to the industry or for achieving a competitive or customer-based leading position in the Indian Gensets Industry.

On receiving the award Mr P. Palaniappan, Vice President, Mahindra & Mahindra Ltd. (Mahindra Powerol Business) said, "Frost & Sullivan's Genset excellence award is a great achievement for the genset industry. This prestigious award will also help us in strengthening our organization's customer centric approach. I am very delighted that Frost & Sullivan has enthusiastically come forward to glamorize the genset industry with this voice of customer award. I would like to express my thanks to all my telecom partners for this achievement, it is because of their persistent demand of settling for nothing but the best has helped us in winning this award."

According to Mr Amol Kotwal, Industry Manager, Energy and Power Systems Practice, Frost & Sullivan, "Mahindra Powerol's penetration in the exponentially growing India's telecom sector is commendable given the fact that the Company forayed in the Genset market just a few years back. The Voice of Customer Award for Most Preferred Brand in the Telecom (cell-sites) segment is a true reflection of the Company's efforts to address customer requirements, thereby creating a strong brand loyalty."