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Save money with Tide Coldwater.(laundry detergent)(Product/service evaluation)(Brief article)
The claim. Tide Coldwater saves you "up to $65 a year," since you can wash in cold water, not warm. The check. Our engineers crunched the numbers, using Procter & Gamble's footnoted assumptions: seven loads of laundry per week, a water heater set at 140[degrees] F, and 2007 national average electric rates. CR's take. Cold is cool: You might save $65 a year, especially in an older, ...
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- Tide Coldwater; Julie Woffington.(Procter & Gamble Co.'s laundry...
- Magazine article from: Advertising Age Neff, Jack November 7, 2005 700+ words
...doesn't provoke much buzz. But when Tide Coldwater launched in February, more than a...out of mothballs, he can wash it in Tide Coldwater,'' suggested one of the promos...up more than 3 points to 43%, with Tide Coldwater at 3% in August, up roughly a half...
- More than one million Americans accepted the Tide Coldwater challenge, washing...
- Magazine article from: Household & Personal Products Industry June 1, 2005 700+ words
...one million Americans accepted the Tide Coldwater challenge, washing their clothes in...The web-based challenge created by Tide Coldwater and the Alliance to Save Energy could...word about the challenge to friends. Tide Coldwater donated $100,000 to the National...
- Procter & Gamble launches Tide Coldwater, first detergent specially designed to...
- News wire article from: Asia Africa Intelligence Wire January 13, 2005 700+ words
...energy bills while delivering deep cleaning in cold water. Tide Coldwater is specially designed to clean in lower temperatures to...product with an aggressive and multi-pronged campaign. Tide Coldwater will debut in most grocery, mass and club stores nationally...
- Procter & Gamble Launches Tide Coldwater, First Detergent Specially Designed to...
- Press release article from: Business Wire January 13, 2005 700+ words
...delivering deep cleaning in cold water. Tide Coldwater is specially designed to clean in lower...aggressive and multi-pronged campaign. Tide Coldwater will debut in most grocery, mass and...oz. Consumer Demand and Education: Tide Coldwater was developed through extensive research...
- Tide Coldwater Announces $100,000 Donation to the National Fuel Funds Network.
- Press release article from: PR Newswire June 13, 2005 700+ words
...FirstCall/ -- Procter & Gamble's Tide Coldwater -- the first detergent specifically...Fuel Funds Network (NFFN). When Tide Coldwater launched this past January 2005, they...organizations, to jointly issue the Tide Coldwater Challenge. The challenge encouraged...
- Tide Coldwater and the Alliance to Save Energy Mark One Million ColdWater...
- Press release article from: PR Newswire April 26, 2005 700+ words
...com/ ), created by new detergent Tide Coldwater and the Alliance to Save Energy...cold water with a detergent such as Tide Coldwater. Taking the ColdWater Challenge A dedicated Tide Coldwater Web site encouraged consumers to take...
- Take the Plunge! Alliance to Save Energy and Tide Coldwater Issue Joint...
- Press release article from: PR Newswire January 18, 2005 700+ words
...efficiency organizations, and new Tide Coldwater detergent have issued a joint challenge...energy bills and usage. In addition, Tide Coldwater will donate $100,000 to the National...to the average American consumer, Tide Coldwater and the Alliance to Save Energy will...
- Campaign: Product Launch - Tide turns launch into 'challenge' to conserve...
- Magazine article from: PR Week (US) August 8, 2005 700+ words
...York) Campaign: Take the Plunge with Tide Coldwater Time frame: December 2004 to March...appealing.' One such proposition was Tide Coldwater. Research had shown that consumers...created an integrated campaign for Tide Coldwater. Advertising would emphasize the cleaning...
- Take the plunge - alliance to save energy and Tide Coldwater issue joint...
- News wire article from: Asia Africa Intelligence Wire January 18, 2005 700+ words
...the Alliance to Save Energy and new Tide Coldwater detergent have issued a joint challenge...cold water to save money and energy. Tide Coldwater, from Procter & Gamble, has...energy bills and usage. In addition, Tide Coldwater will donate $100,000 to the National...
- Proctor & Gamble launches Tide Coldwater for laundry.(Marketing News)
- Magazine article from: Household & Personal Products Industry February 1, 2005 700+ words
* Procter & Gamble introduced Tide Coldwater, a laundry detergent designed to clean in lower temperatures, in January. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. Product development...