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Balmar Petroleum rebranding to 7-Eleven.
RICHARD ONESLAGER, PRESIDENT OF Firsthand Management LLC, the retail operating arm of Balmar Petroleum, a petroleum fuels distributing company headquartered in Centennial, Colo., has finalized a deal with 7-Eleven Inc. making him a 7-Eleven Business Conversion Program (BCP) franchisee for his stores in Northern Colorado. The 10 stores that will be franchised with 7-Eleven will continue to offer Shell- and Conoco-branded gasoline, which is currently sold at these locations and provided by Balmar. Firsthand Management is among initial companies in the country to participate in 7-Eleven's Business Conversion Program and is the largest multi-site store conversion under this arrangement to date.
"With rising prices and credit card fees, and gas margins continuing to erode, ...
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