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Smart businesses target people, not technology.
Byline: David Tebbutt
Smart businesses target people, not technology
A few weeks ago, Freeform Dynamics completed some private research among readers of a massively popular online publication. About 1,500 people responded to questions about the software they use. Respondents were skewed to those interested in IT matters A- and in connecting in particular A- but one fascinating fact emerged.
To the question "Do you regularly use any of the following for personal or work/education purposes?", respondents ranked business applications 11th in a list of 23 items. Email, SMS and wikis (as a reader) were ranked first, second and third respectively. The bottom three in the list were MySpace, Second Life and Twitter.
To be fair, in a work and education-only context, business applications ranked fourth. But it's clear from the statistics that the world does not revolve around business applications. It revolves around people. But people and their expertise are often inconveniently distributed and, before the internet arrived, hard to locate and connect with.
Now, the social networking scene has been transformed. In theory, anyone can reach out to anyone else and, providing there is a perceived value in the connection, a bond will be formed.
Value doesn't have to be about money. In fact, it's very unlikely to involve money at all. It's more a case of shared interests.
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Source: HighBeam Research, Smart businesses target people, not technology.