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Lash Lust.(eye lashes and mascaras)(Product/service evaluation)

Allure

| November 01, 2007 | Le Poer Trench, Brooke | COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lash Lust

Thanks to new technology (and a few clever tricks) there are plenty of ways to lengthen, thicken, and curl yours to perfection. By Brooke Le Poer Trench

When two major cosmetics companies were reprimanded recently for using fake lashes in their mascara commercials, it forced them to print a disclaimer in the ads -- and reinforced the fact that women are bewitched by anything that claims to make their lashes longer, thicker, and darker. After all, big eyes are a sign of youth and, at least anthropologically speaking, fertility. Or maybe it's just that lush lashes look damn good. "By coating the lashes with color and curling them, the eyes ...

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