AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

youth of japan; The next wave of visionary Asian designers is about to hit our shores.

Vogue

| October 01, 2007 | Holgate, Mark | COPYRIGHT 2007 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Holgate

New, when it comes to this quartet of names, is an entirely relative term. They may be unknown in America, but in Japan they are, if not exactly big, then certainly on the radar, having been in business anywhere from a few seasons to a full decade. It's not the first time, of course, that Tokyo designers have taken their time to make their mark here; lest we forget, Yohji Yamamoto, Rei Kawakubo, et al. had been making provocative statements back home for years before they shocked Paris in the eighties with their torn, shredded, postapocalyptic chic. So why should we care about this group? Because the conceptualism we usually associate with Japanese design has been switched for highly thoughtful, quirkily cool looks that don't require a handbook on how to carry them off. And because, like younger, less-established talents anywhere else in the world, these designers carry the future in their hands.

1.limi feu

Just so you know, Feu is not her real name. It is actually Yamamoto, as in Yohji's daughter. She took the name after finding it in a French dictionary. She liked what it meant-"fire"-and felt that it symbolized igniting something new, something that was hers alone. (She is rather fond of symbols, whether metaphysical or just plain-old physical; she has a Sanskrit tattoo on her left middle finger that means "tiger," her Chinese birth sign.) Yet there's nothing fiery about her relationship with her dad. When she was at Tokyo's Bunka fashion school, she had to contend with constant references to her parentage. These days, she has happily come to terms with it. "He is my father, and I am his daughter, and that can't be changed," Yamamoto says, laughing. "Anyway, he was the one who taught me how to make clothes."

Yamamoto senior's tuition has paid off. While there are some parallel starting points in their work-white shirts, military fatigues, slouchy masculine suiting-where they take them is quite different. While her father might mix them up with archetypes of classic haute couture, she has an altogether more laid-back, streetwise, and, yes, younger vibe. This fall, there are black satin gabardine full jackets and puffball skirts, washed-denim parkas, and pretty cotton jersey dresses in sun-bleached pink-and-blue Tibetan-inspired prints with straps braided like ropes.

Yamamoto would love to visit Tibet and India one day, not least because she has long chosen to wear her designs with embroidered southern Asian tunics and skirts that she buys from "ethnic stores" in Yokohama. Currently, though, she has another destination in mind: Paris. Having shown during Tokyo Fashion Week ever since she set up her label seven years ago, she has elected to present her spring 2008 collection in the French capital. Her decision isn't entirely driven by plans for global expansion: Japan's fledgling designers can exist quite easily in their own country because of its voracious appetite for fashion. Yamamoto's choice carried greater personal significance. "It's impossible to gauge a Japanese audience because they never react," she says. "But in Paris, I get to see what the world thinks of what I do."

2.toga

Related articles from newspapers, magazines, journals, and more
YAMAMOTO TO INFUSE ADIDAS LINE WITH MORE FASHION; DESIGNER PARTNERED WITH...
Magazine article from: Footwear News SOCHA, MILES July 22, 2002 700+ words
...October during Paris fashion week. The partners have...collection could also boost Yamamoto's privately held business...the news conference, Yamamoto confessed that last...of the new line means Yamamoto could stage as many...runway during Paris fashion week and he's ...
Yamamoto bites into the Big Apple. (fashion designer Yohji Yamamoto introducing...
Magazine article from: WWD Kerwin, Jessica March 26, 1996 700+ words
NEW YORK -- During fashion week, it seems there's always...surprise addition is Yohji Yamamoto. Known for his avant-garde...chaos New York's ever seen, Yamamoto pauses to talk about his trip...cities," he points out. Yamamoto's business consists of his...
YOHJI'S 'COMING SOON': DESIGNER JOINS THE RUSH TO LAUNCH SECOND LINES.(Yohji...
Magazine article from: WWD Socha, Miles Miura, Akira September 14, 2007 700+ words
...enough," Braglia said. Yamamoto's first Coming Soon...January during men's fashion week in Milan. "It should...interview, Keizo Tamoto, Yamamoto's executive vice president...jewelry with Mikimoto. Yamamoto also has been expanding...collection during Paris Fashion Week. Next up ...
YOHJI IN LINE WITH ADIDAS.(Yohji Yamamoto)(Brief Article)
Magazine article from: WWD Socha, Miles July 11, 2002 700+ words
...influence fashion, Yohji Yamamoto is expanding his association...unveiled in October during Paris fashion week, possibly with its own runway...conference here Wednesday, Yamamoto and Adidas officials outlined...unique product proposition. Yamamoto, creative director of the...
YOHJI TEAMS UP WITH ADIDAS FOR APPAREL COLLECTION.(Yohji Yamamoto)(Brief...
Magazine article from: Daily News Record Socha, Miles July 15, 2002 700+ words
...influence fashion, Yohji Yamamoto is expanding his association...unveiled in October during Paris fashion week, possibly with its own runway...unique product proposition. Yamamoto, creative director of the...existing in the world." Yamamoto said the market lacks "nice...
YAMAMOTO LATEST COUTURE WEEK DEFECTION.
Magazine article from: WWD June 10, 2004 700+ words
...said it has not been decided if Yamamoto will continue to put his Y's by Yohji Yamamoto collection on the runway during Paris Fashion Week, as he has off-calendar since...top collection to couture. Yamamoto also designs a third line...
YAMAMOTO'S SOHO GRAND REOPENING.
Magazine article from: WWD August 5, 2005 700+ words
...feet of selling space. Yohji Yamamoto unveiled the boutique in 1988...and is trendless." Y-3, Yamamoto's collaboration with Adidas...scheduled for Sept. 13 during fashion week here at a location to be determined...dimensions that represent Yohji Yamamoto's signature sense of style...
ADIDAS EXTENDS Y-3 DEAL WITH YOHJI YAMAMOTO THROUGH 2010.
Magazine article from: WWD Beckett, Whitney September 7, 2006 700+ words
...he said. "Both Yohji Yamamoto's design aesthetic and...launched four years ago. Yamamoto, who is creative director...personal inspiration to me," Yamamoto, who was not available...Wednesday during New York Fashion Week.
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA