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Scalamandre showcases Globo's Int'l Division.(Latin America Focus: Brazil Report)

Video Age International

| October 01, 2007 | COPYRIGHT 1999 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

VideoAge was recently invited to visit the new Sao Paulo, Brazil offices of Rede Globo, the largest TV network in Brazil and Latin America, and the fourth largest in the world.

This visit overlapped with VideoAge's participation at the Forum Brasil TV conference (see related story on page 52) and coincided with the PR push to promote Globo's restructured (and relocated from Rio) international TV department, as well as the company's striking new building, erected next to the networks news studio and inaugurated in May 2007 (dedicated to the media group's late founding father, Roberto Marinho).

At the Sao Paulo studios, Rede Globo produces two of its four national newscasts (Jornal Hoje and Jornal de Globo); all of its weather reports; its local news (three daily editions, including Antena Paulista); its magazine shows and documentaries; …

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Source: HighBeam Research, Scalamandre showcases Globo's Int'l Division.(Latin America Focus:...

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