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[ILLUSTRATION OMITTED]
Your company has entered the international market. Staff have been trained, languages have been learned, documents have been properly translated, you've found, through arduous amounts of research, a creditworthy customer--and business is going well enough. Now that you're here, it's important to monitor performances, trends and issues so that the company can address problems quickly before the potentially profitable international venture turns into the potentially dangerous international disaster.
Monitoring relevant items, however, means measuring, which requires information, a scarce commodity in even some of the world's most ...