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News Focus: Movers - Appointment at Occam.
James Bagan has been named as Occam's new managing director, following Scott Logie's move to the ...
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- Eurostar briefs Occam to boost traveller insight.(Brief Article)
- Magazine article from: Precision Marketing January 6, 2006 700+ words
...its full potential. By understanding more about our customers, we can improve our relationship with them significantly." Scott Logie, managing director of Occam, comments: "The quality and volume of data that Eurostar possesses is extremely valuable...
- ANALYSIS: The latest regulatory body receives commission to clear up.
- Magazine article from: Precision Marketing September 12, 2008 700+ words
...s Dickens. He states: "The DMC hasn't got a chance with spam emails as most of them come from abroad." However, Scott Logie, strategy director at Occam and chair of DMA West Council, is confident that the DMC will have a positive impact on the...
- Dogs Trust evaluates recruitment strategy.(Brief Article)
- Magazine article from: Precision Marketing February 27, 2004 700+ words
...tool is proving invaluable in determining our donor recruitment strategy and, crucially, it's laughably easy to use." Scott Logie, managing director at Occam, adds: "I am extremely confident that charity fundraisers will find this system indispensable...
- DATA ANALYTICS: Complex question.
- Magazine article from: Precision Marketing Reed, David October 20, 2006 700+ words
...expensive way forward than throwing all the sophistication you have behind the wrong question," he adds. It is a problem which Scott Logie, vice-chairman of the DMA (UK)'s Data Council and managing director of Occam, acknowledges: "As agencies, we are...
- Foot Shop get a single customer view.
- Magazine article from: Data Strategy December 15, 2008 700+ words
...user-friendly access tool. Foot Shop will then be able to access data for campaign management, insight and analysis. James Bagan, managing director of Occam says: "Foot Shop has accumulated a mass of customer data from across multiple channels over...
- LETTER: Swap data discounting for greater tactical use.(Letter to the editor)
- Magazine article from: Marketing Week May 11, 2006 700+ words
...just data businesses. The solution is rather to encourage marketers to use data tactically and effectively - not simply discounting it. Scott Logie Managing director Occam Radstock BA3 Copyright: Centaur Communications Ltd. and licensors
- Industry fears data-gate backlash.
- Magazine article from: Precision Marketing November 30, 2007 700+ words
...data loss crisis, with many people fearful that consumers will be much more wary of parting with their data in the future. Scott Logie, strategy director at Occam, says: "As an individual I would be worried as well. The number of places where we fill in...
- DATA CLEANING: A question of trust.
- Magazine article from: Data Strategy October 22, 2007 700+ words
...people whose data they trade in should be a primary goal for data owners. Deputy chairman of the DMA (UK)'s Data Council Scott Logie states: "As an industry we pride ourselves on our ability to match, deduplicate and suppress those who shouldn't receive...