News Focus: DLG to build on core remit.

The chief executive of lifestyle data supplier DLG said the company plans to stick with its core data provision business, despite securing a bigger acquisition war chest through a refinancing deal that gave its management team majority control.

DLG chief executive Jeremy Whitaker said the firm is looking to expand, but does not plan to follow data giant Experian and others that have also become data marketing consultants.

'We will continue to play to our strength as a proudly data-centric organisation, setting us apart from the more consultative sale of our competitors,' he said.

Under the terms of the deal, Whitaker and his management team secured more than 50 per cent of the equity in DLG and nearly tripled its valuation. Their secondary buy-out of the company, now valued at pounds 72.5m, from private equity firm Promethean Investments was backed by Kaupthing Capital Partners.

Whitaker had originally led a pounds 25m management buyout of DLG in 2006 when Promethean acquired a 71 per cent stake in the company.

He added that DLG would now look to broaden its network of branded data partners to develop its multi-channel 'consumer information hub' concept, and aims to add ...