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Getting paid--it's a psychological thing.(collecting accounts )(Viewpoint essay)

Business Credit

| September 01, 2007 | Lee, Scott | COPYRIGHT 2007 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

I want my money! We all want our customers to pay us. What I have learned in the world of collecting accounts receivable, is that people have what I refer to as psychological breakpoints. ("People" includes businesses because it is ultimately some person who makes the decision.) What I mean by the breakpoint is what pressure point is it that makes the debtor "decide" (willing) to actually pay? Remember, there is a huge difference between "able to pay" and "willing to pay."

Breakpoints vary. Some people pay because they ordered the service or product. Some people pay because you sent them a bill or because you called and asked. But if you've been calling for 60-90 days and you've resolved any legitimate issues that were raised, chances are the debtor either can't pay or is one of those people whose "willingness to pay" needs to be worked on. People who say they "can't pay" usually have money--just not enough to pay everybody. So, you need to be moved up on their priority list. But remember, people pay people they like; be courteous. (The feature beginning on page 18 will help you.) Then, if you determine the person/company truly can't pay, work out a promissory note arrangement with payments to begin after a delayed time if it is a temporary situation. If it is permanent, move on.

What about the "unwilling to pay"? Same thing. If you have been calling and sending letters, what is the 14th letter or call going to do that the first 13 (or actually first three) didn't do? It's time to move to that next psychological breakpoint--send the matter out for collection.

Collection is one of the things we do at NACM. We don't yell or scream at your customer. If you want your customer to provide negative advertising for you, we feel that is your prerogative. Our job is to do our best to collect your money and to do it in such a way that the two of you can do business in the future, albeit perhaps on a COD basis. COD is always good--Burger King is COD and it seems to work for ...

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