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Closing in: two big ad agencies compete with smaller entities that are after their market shares.
Everything is big in Alaska. So when market research revealed that local fast food customers were hungry for a Big Mac that was even bigger, The Nerland Agency--the advertising firm tasked with promoting the golden arches statewide--came up with the idea for the McKinley Mac, a custom version of the popular 40-year-old sandwich, but with more meat and more sauce. The namesake product, available only in Alaska, was as heavily marketed as the latest teen idol, appearing in TV, radio and newspaper ads, on city buses, in movie theaters and inside every McDonald's restaurant. The name of the sandwich, the tagline "Everything is big in Alaska," and the promotions, all the ...
- Anchorage, Alaska Based Bradley/Reid Wins State Tourism Contract.
- Newspaper article from: Knight Ridder/Tribune Business News Jung, Helen April 20, 1998 700+ words
...third consecutive time Bradley/Reid has won the bid for the Alaska Tourism Marketing Council...6 million a year to Bradley/Reid, according to the...according to the Alaska Visitors Association. Bradley/Reid, founded 30 years...
- Bradley/Reid Communications: Where Creativity Spells Success.(Brief Article)
- Magazine article from: Alaska Business Monthly BARBOUR, TRACY April 1, 2001 700+ words
...Who's Who" in Alaska. Bradley/Reid got its start with...Service Co. and Arco Alaska. Its client base has...Electric Association, Alaska Tourism, Era Aviation...Distinctive Style What makes Bradley/Reid different from other...
- Bradley/Reid Communications. (Right Moves).(Brief Article)
- Magazine article from: Alaska Business Monthly May 1, 2003 700+ words
Amy L. Davis was promoted to account coordinator at Bradley/Reid Communications. Davis has more than three years of agency experience. She was born and raised in Alaska and holds a degree from Eastern Kentucky University.
- Bradley Reid + Associates Inc.(Right Moves)(Brief Article)
- Magazine article from: Alaska Business Monthly October 1, 2003 700+ words
Bradley Reid + Associates Inc. has changed its name from Bradley/Reid Communications Inc. to reflect the contributions of Debbie Reinwand, vice president/public relations and Daryl Hoflich, vice president/creative director. The company...
- Anchorage, Alaska, Advertising Agency Helps Nonprofit for Free.
- Newspaper article from: Knight Ridder/Tribune Business News August 10, 2003 700+ words
...Reinwand, a principal at Bradley/Reid Communications, Anchorage...Reinwand said. Providence Alaska Medical Center is a paying client; Providence Alaska Foundation gets ...uite a bit of donated Bradley Reid time. But Rick Nerland...
- LAST WORD - IAIN MURRAY: Things to do in Blighty when you're dead bored.(Alaska...
- Magazine article from: Marketing Week November 10, 2005 700+ words
...word, which is why Bradley Reid & Associates took...behalf of its client the Alaska Travel Industry Association...and chief executive of Bradley Reid, says, "After years...dreamed about going to Alaska before I die'. So I...
- AT&T's Retail Stores in Alaska Now Serving as Cell Phone Recycling Drop-Off...
- Press release article from: PR Newswire April 10, 2008 700+ words
...call home. "AT&T in Alaska is happy to be part of this...AT&T Alascom. "Alaska is home to more than 12,000...The military presence in Alaska is significant in so many ways...CONTACT: Robin Minard of Bradley Reid + Associates, +1-907...
- Two Anchorage, Alaska, Advertising Agencies Discuss Success of Merger.
- Newspaper article from: Knight Ridder/Tribune Business News March 26, 2001 700+ words
...amp; Sheppard and Ken Flynn Alaska merged this year. The merger...Sheppard said. National Bank of Alaska, one of Flynn's best clients...dozen clients. The two largest Alaska advertising companies -- Bradley/Reid Communications and The Nerland...
Source: HighBeam Research, Closing in: two big ad agencies compete with smaller entities that...