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Big Breakthroughs
Faster! Stronger! Better! Product promises can sound as convincing as carnival barkers. We found what surpasses the hype. By Hallie Levine Sklar
Nobel Prize winners, politicians, TV-infomercial inventors -- they often say their own experiences motivated them, whether to devise a better DNA decoder, campaign-finance law, or vegetable chopper. The brains behind beauty innovations are no different. Take Daniel Traynor. When he was a college student 18 years ago, he spent his spring break basking in the Florida sun without sunscreen and got a blistering burn. What if there were a better way to apply sunscreen, he wondered. Maybe with a ...