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Hall of Fame
Just as few women are classic beauties, few products are beauty classics. But these frequent Best of Beauty winners fit the bill. By Mary Rose Almasi
Economists will tell you that new products tend to follow a specific and predictable trajectory: Demand is high out of the gate, then dips and levels off. However, there are the rare beauty products that never go out of style. These 25 cosmetics stars have won Best of Beauty awards from Allure editors and readers for at least five years (some for as many as 12), annually edging out newer, flashier products -- and taking up permanent residence in our medicine cabinets. While the enduring ...