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A Green Slate
Once as appealing as soggy granola, natural products now please refined tastes. But are they better? By Jolene Edgar
Darwin's theory of natural selection long predated the origin of green cosmetics, but his concept applies: Evolved products survive, while ones with undesirable traits -- slimy textures, rank scents -- face extinction. This process has improved natural and organic products so much that more than 2,000 of them were launched in 2006, compared with about 800 the year before. Organic products exclude chemical pesticides and certain synthetics purported to have health risks -- namely the preservatives called parabens, and ...