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Scared Straight
Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn't stopped people from performing it. By Mary A. Fischer
As Sara*, a 38-year-old Hollywood costume designer, strapped on her military-grade rubber gas mask, she looked at her hair: waist-length, perfectly highlighted -- but hopelessly dry, frizzy, and brittle. "This is going to be worth it," she said, watching her friend Karen*, a fellow costume designer with similarly damaged hair, secure her own mask. The women had cut off the tops of their masks -- $700 each, ordered from a crime-busters website -- so their hair could come through. They ...