At Mobile Marketing Forum, FastCall411 Introduces FastCall411 Mobile.

Local Mobile Search Application Brings FastCall411 to Cell Phones, Other Mobile Devices

LOS ANGELES -- FastCall411 (www.fastcall411.com), a new company offering improved local search options for consumers, today introduced FastCall411 Mobile - a wireless application protocol (WAP) version of the FastCall411 platform designed expressly for mobile devices. FastCall411 Mobile will formally debut at the Mobile Marketing Forum, at the Westin Bonaventure Hotel, on November 14.

FastCall411 Mobile (www.fastcall411.com/fastcall) serves the busy consumer on the go by simultaneously calling multiple, highly rated local merchants and connecting the consumer with as many available merchants as the consumer chooses. Instead of having to scroll longs lists of merchants and make numerous calls to find an appropriate provider, FastCall411 Mobile enables consumers with mobile devices to quickly and efficiently reach an appropriate service provider in a single call or search. FastCall411 Mobile works with most mobile browsers and most major carriers, including Verizon Wireless, Sprint and AT&T. The service is free and currently available in Los Angeles, expanding to other metropolitan areas in 2008.

"FastCall411 Mobile offers a new paradigm for conducting local searches," said Richard Rosen, founder and CEO of FastCall411. "Consumers benefit by quickly finding a qualified provider when searching locally on their mobile. Merchants benefit by receiving targeted phone leads from consumers who are closer to the point of sale. Mobile service providers benefit by being able to provide their subscribers with a fast and efficient local mobile search application while generating revenue from the delivery of the phone leads.

"FastCall411 Mobile was designed from the ground up to satisfy the needs of a mobile user - often on the move - who needs a local search application that is fast and efficient and most of all convenient," Rosen said. "Imagine a neighbor calls you in your car to tell you that a tree has fallen in your driveway. Rather than frantically calling directory assistance in search of an available tree service, or wading through 10 pages of listings in a mobile directory, you log onto FastCall411.com, and click through a few simple menu options. In a matter of seconds, you are connected by phone call to a tree service provider who is available to come to the rescue."

FastCall411 Mobile is the only local mobile search platform to include the ability to select options within ...