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Class on demand: Paul Holtz's 10-year-old company uses low-cost DVDs to train a new generation.(Class on Demand)
HOFFMAN ESTATES, IL -- In the 1980s and 1990s Class on Demand founder Paul Holtz was creating slick-looking broadcast spots for clients advertising on local Chicago-area cable; he made such work cost efficient by getting the most out of programs like Pinnacle's Aladdin.
But Holtz was beginning to discover a related activity that proved to be his defining calling. "I really loved teaching and training people," he says, "loved to see the light bulb go off!" Holtz's specialty was "demystifying jargon," and that skill has stuck with him. He founded The Lamp, a magazine covering crafts such as compositing in Aladdin, and in 1997 he started Class on Demand, a training company devoted to providing new post production talent with self-paced learning on low-cost ($99.95) DVDs. Today Holtz has over 30 crack instructors--specialists from all around the industry's high end--coming in to shoot instructional DVDs at his headquarters, here.
Class on Demand (www.classondemand.net) creates clear, concise how-to lessons for all manner of post production software programs, from the three A's--Adobe, Apple and Avid--to NewTek, Autodesk (3DS Max) and Boris FX graphics and Sony Vegas software. Holtz also offers "compressionist" how-to DVDs for programs like Sorenson and Telestream. A big growth area is actually among consumer video buffs who can afford cool new video and graphics software and want to be able to do more with it. In fact, dedicated consumers, who were once a mere blip on the radar screen, are approaching 50 percent of Class on Demand's clientele.
Class on Demand has recently been recognized with two Telly Awards for its After Effects training DVDs and a Silver Telly for its Microsoft Vista training program.
Emmy-award winner Jarrod ...
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...Marshall and Georgia, poked at Holtz for choosing an overseas opponent...a good chance of winning." Holtz and Cooper agreed that the key...don't see myself in the same class as some of the guys that are...The biggest applause was for Holtz. Shouts of "Looouuu" rang...