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COPYRIGHT 2007 Crain Communications, Inc.
Byline: Colin Gibbs
With ringtone revenues in decline and full-track downloads struggling to find an audience, carriers and third-party vendors are working furiously to breathe life into a withering mobile music industry.
Ringtones for years have been the most popular type of content on (or off) carrier decks, generating billions in annual sales worldwide. But the music is fading at the ringtone party, as the novelty fades and tech-savvy users discover ways to make clips from their own music collections. Broadcast Music Inc. predicts that ringtones will generate $550 million in U.S. retail sales this year, down $50 million from 2006 revenues. The forecast, if accurate, would mark the first drop in U.S. ringtone sales since 2003.
On life support
The industry...
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