|
COPYRIGHT 2007 Crain Communications, Inc.
Byline: Phil Carson
You're hearing a dizzying stream of promises and jargon aimed at convincing businesses to "go mobile."
But you'd like to hear unvarnished advice from folks who have done the heavy lifting. Case studies, from the horse's mouth.
Ya shoulda been at the roundtable Monday sponsored by AT&T Mobility and Accenture, which featured executives from Adidas Group, DirecTV and KLA-Tencor Corp. (The latter makes testing equipment to gauge semiconductor performance.)
The result was a freewheeling exchange, modestly attended but closely followed by an audience clearly intent on raising productivity and profit while sidestepping the sand traps posed by needed corporate culture shifts, technology assessments and, oh yeah, having a plan.
"Don't delay,"...
Read the full article for free courtesy of your local library.
|
Bookmark this article
Print this article
Link to this article
Email this article
Digg It!
Add to del.icio.us
RSS
