AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Management Company for Temporary Labor Launches Successful Viral Video to Promote New Offering.

PR Newswire

| October 29, 2007 | COPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ClearPoint's Online Video Promotion Was Top Video of the Day on YouTube

CHALFONT, Pa., Oct. 29 /PRNewswire-FirstCall/ -- ClearPoint Business Resources ("ClearPoint" or the "Company"), a management company for temporary labor, showed clients and prospects last week that even a business-to-business company can promote a complex new offering using online video and consumer-generated media ("CGM"). CGM refers to the rapidly growing online voice of consumers, as expressed in blogs, public discussions and forums, and more recently the explosion of online video. Marketers are taking note of CGM because buyers tend to trust it more than traditional marketing and advertising according to research (http://www.nielsenbuzzmetrics.com/cgm). Until now, most sponsored online-videos were for large consumer brands like Coke and Mentos. ClearPoint, a workforce management solutions provider based in Chalfont, Pennsylvania, bucked that trend before last week's Contingent Workforce Strategies Summit in Dallas, debuting a comedic viral video preceding the conference. The company hired a local viral-video marketing expert and one of YouTube's most popular comedians, Kevin Nalts, to produce the video. The video was ranked one of the top 3 comedy "videos of the day" on YouTube and was viewed more than 20,000 times on YouTube within days of its launch.

"Our I-Labor Network is a difficult offering to convey via traditional advertising," said Mike Traina, ClearPoint's…

Related articles from newspapers, magazines, journals, and more
Comprehensive Book Released on Contingent Workforce Management.
Press release article from: PR Newswire July 28, 2008 700+ words
...Staffing Industry Analysts Releases: Contingent Workforce Strategies Sourcebook - A Guide...Staffing Industry Analysts' book -- Contingent Workforce Strategies Sourcebook - A Guide...of the book a Director of Global Contingent Workforce with a Fortune 50 company said...
Contingent Workforce Industry Expert Elaine Taylor Joins iLogos Research as...
Press release article from: PR Newswire August 4, 2004 700+ words
...Taylor has joined as director, contingent workforce strategies. Reporting to iLogos...practices for effectively managing the contingent workforce to reduce costs and legal risks...expand our services in the area of contingent workforce economics, benchmarking and best...
Contingent Workforce Strategies Summit to Feature Success Stories From Leading...
Press release article from: PR Newswire October 10, 2006 700+ words
...The Second Annual Contingent Workforce Strategies Summit...managing and sourcing their contingent workforce. Produced by Staffing...the world's premier contingent workforce analyst firm, the CWS...
Taleo Introduces New Paradigm In Contingent Workforce Management With Taleo...
Press release article from: PR Newswire April 5, 2005 700+ words
...Contingent 7.0, its next generation contingent workforce management solution. Taleo Contingent...sustainable cost savings around contingent workforce management both domestically and...by capturing over $1 billion in contingent workforce spending. The Taleo Contingent...
Contingent Workforce to Grow Sharply Over Next Two Years to 10 of U.S....
Press release article from: PR Newswire May 2, 2007 700+ words
...May 2 /PRNewswire/ -- The contingent workforce is expected to grow strongly to...of market intelligence about the contingent workforce. The 2007 Staffing Buyers Survey...the report expect to grow their contingent workforce. * As the expense of contingent...
WorkforceLogic and Comensura Agree to Software Partnership; Comensura to Embed...
Press release article from: Business Wire June 23, 2005 700+ words
...Calif. -- WorkforceLogic, a Contingent Workforce Management software provider and...will incorporate WorkforceLogic's Contingent Workforce Management software into its vendor...and after a thorough review of contingent workforce solutions we were convinced WorkforceLogic...
Widely Recognized Leader on Workforce Generational Differences Keynotes 2007...
Press release article from: PR Newswire October 9, 2007 700+ words
...S. and Abroad Meet to Explore Contingent Workforce Issues LOS ALTOS, Calif., Oct...of market intelligence about the contingent workforce, announced today that Bruce Tulgan...the keynote speaker at its 2007 Contingent Workforce Strategies Summit October 22-23...
Taleo Crosses Major Milestone Capturing $1 Billion in Contingent Workforce...
Press release article from: PR Newswire January 26, 2005 700+ words
...by capturing over $1 billion in contingent workforce spending through its Taleo Contingent...momentum in the growing area of contingent workforce management and optimization. Taleo...currently serves more than 100,000 contingent workforce hiring managers, 8,500 contingent...
WorkforceLogic CEO to Present at Upcoming ''Managing Contingent Workforce...
Press release article from: Business Wire November 9, 2005 700+ words
...Calif. -- WorkforceLogic, a contingent workforce management software provider and...leading role in the inaugural Managing Contingent Workforce Suppliers and Solutions conference...key considerations when evaluating contingent workforce supplier and solutions providers...
Second Annual Contingent Workforce Strategies Summit to be Held October 25-26,...
Press release article from: PR Newswire August 14, 2006 700+ words
...the world's premier contingent workforce analyst firm, announced today that the Second Annual Contingent Workforce Strategies Summit (http...MSP/VMS services. The Contingent Workforce Strategies Summit will feature...
For more facts and information, see all results

Source: HighBeam Research, Management Company for Temporary Labor Launches Successful Viral...

©2010 Gale, a part of Cengage Learning. All rights reserved. About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily