Management Company for Temporary Labor Launches Successful Viral Video to Promote New Offering.

ClearPoint's Online Video Promotion Was Top Video of the Day on YouTube

CHALFONT, Pa., Oct. 29 /PRNewswire-FirstCall/ -- ClearPoint Business Resources ("ClearPoint" or the "Company"), a management company for temporary labor, showed clients and prospects last week that even a business-to-business company can promote a complex new offering using online video and consumer-generated media ("CGM"). CGM refers to the rapidly growing online voice of consumers, as expressed in blogs, public discussions and forums, and more recently the explosion of online video. Marketers are taking note of CGM because buyers tend to trust it more than traditional marketing and advertising according to research (http://www.nielsenbuzzmetrics.com/cgm). Until now, most sponsored online-videos were for large consumer brands like Coke and Mentos. ClearPoint, a workforce management solutions provider based in Chalfont, Pennsylvania, bucked that trend before last week's Contingent Workforce Strategies Summit in Dallas, debuting a comedic viral video preceding the conference. The company hired a local viral-video marketing expert and one of YouTube's most popular comedians, Kevin Nalts, to produce the video. The video was ranked one of the top 3 comedy "videos of the day" on YouTube and was viewed more than 20,000 times on YouTube within days of its launch.

"Our I-Labor Network is a difficult offering to convey via traditional advertising," said Mike Traina, ClearPoint's…